- Formulate trade strategies and yearly business plan.
- Liaise with Business Development Manager, Marketing & Sales Team for efficacious implementation of each in-store promotional, OOH & School activity to meet specific company’s goal and objective.
- Monitor and evaluate the effectiveness of the key in-store promotional activity with summarized report and analysis.
- Manage trade spending effectively against plan.
- Formulate OOH & School team strategy building consumption, strengthen brand awareness and create trial to recruit new user
- Develop schematic POP materials to effectively meet the campaign objective and result.
- Effectively execute new product launch plan to targeted trade channel and evaluate the result against the target set.
- Maintain and enforce dominant product merchandizing & shelf displays.
- Ensure targeted distribution coverage of both current and new products is achieved.
- Maintain and continually build good relationship with trade.
- Prepare weekly/monthly reports. Present business review with ABF on monthly basis.
- Coordinate with Marketing, Sales & Financial Team on reimbursement of all advertising, discounts and promotion expenses

- Action oriented to make plan into action
- Decision making & problem-solving skills
- Good interpersonal & people management skills
- Communication skill, negotiation skill and strong presentation skill
- Good team player and able to work well to both internal and external partners
- Innovative to identify the area of development and planning
- Self-motivated to set and achieve challenging business goals
- Good project management skill and execution discipline